The employer is one of the nation's largest food retailers and distributors.
Lead and oversee all business functions with respect to third-party retailer gift card, company gift cards, and telecom businesses, utilizing trends, competitive activity and input from third-party providers.
Build and execute on the gift card strategic vision to create a best-in-class gift card program.
Lead the gift card team to ensure that business standards and financial objectives are being met.
Research trends, opportunities, competitors and other factors that affect the gift card programs and aggressively pursue innovative initiatives to support growth.
Assume primary responsibility relationship management of existing third-party gift card partners while driving strategic negotiations with new partners. Secure gift card participation in paid marketing campaigns
Develop deep understanding of the gift card line of business P&L and all of the inputs that drive revenue, income, and expense being cognizant of these inputs in all decision making with internal teams and third-party gift card partners
Partner with marketing to identify, implement, and evaluate strategies and tactics to drive in-store and online gift card sales.
Oversee operational aspects of the gift card program while seeking ways to improve efficiency.
Measure effectiveness of existing programs and promotions to help optimize and obtain the best ROI.
Identify innovation & channel opportunities for gift card growth
Lead the Annual Operating Planning (AOP) process for other retailer gift card, company gift and telecom businesses to achieve departmental and Company objectives.
Work with the Company's Marketing and CRM teams to analyze customer purchase data, and institute programs/promotions to capitalize on customer trends and opportunities.
Partner with Marketing, Merchandising, eCommerce Operations, and Store operations to develop and execute in- store programs that drive eCommerce sales.
Hire, develop, engage and retain an inclusive and diverse Team by managing in accordance with Respect for People concepts.
3 to 5 years
5+ years in eCommerce sales or fulfillment role
5+ years experience in building eCommerce marketplaces or other eCommerce businesses